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Email warm-up explained
Why new sending domains need a warm-up period and how to do it.
Key points
New domains have no reputation
Gradual volume builds trust
Too much too fast = spam folder
Warm-up takes 2-4 weeks typically
How to do it
Start with low volume (10-20/day)
Increase gradually over weeks
Engage with sent mail (opens/replies)
Maintain consistent sending
Monitor spam rate
Common mistakes
Blasting on day one
Inconsistent sending spikes
No engagement
Deliverability that's handled — free
No card required — free forever up to 10 mailboxes.
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